News - Solenours a stuffed bear branded by Soleno

24 October 2017

Solenours a stuffed bear branded by Soleno

Once upon a time…

In April 2016 during a trip to Europe, Alain Poirier, president, and his wife Nicole Cantin fell under the spell of a little green plush Hulk superhero, from the Marvel universe. Right then, the idea of ​​designing a stuffed toy consistent with the Soleno image came into being and took shape with Solenours, a silky stuffed teddy bear.

An inspiring stuffed bear

Inspired by the teddy bears from our childhood, Solenours’ mission is as large and as full of humanity as its predecessors. Solenours wishes to share all moments of a child’s life, to inspire and support him, while being present during happy events such as a birth, or to convey a message of hope and courage to him during illness.

This unisex plush toy features Soleno’s iconic colour, with purple accents here and there, to evoke cheerfulness and joie de vivre. On its belly, a delicate and reflective embroidery puts forward positive values ​​dear to families, such as laughter, a ray of sunshine, courage, love, happiness, self-esteem, health, hope and tenderness.

How to get one?

A special distribution program has been set up, click here for more information.

Read the press release

Solenours a stuffed bear branded by Soleno